Driving new business with commitment, integrity, persistence, and focus.
Professional Skills:
Management | Leadership | Turnaround | Strategy | Business Development Consulting | Relationship Building | Sales & Marketing Portfolio/Program/Project Management | Communications
Social Media Platforms | Microsoft Office Suite
English/Chinese Mandarin | US Passport
Professional Experience:
MOGO IMPACT, Strategy Consulting, April 2019-Present
• Increased revenue by 20% after distribution negotiations, developing engagement campaign with 250 Key Opinion
Leaders (KOLs) and prioritizing management of 54 products for an Academy Award-winning, diversified global
media company
• Established strategic B2B relationships with the development of cohesive business model leveraging value-driven
digital marketing, talent management, and affiliate programs for e-commerce startup
• Surpassed projected sales by 30% more within a week of launch new business model for 15-year-old publishing
company to enter into key markets; generated more publicity and brand awareness than the company had received
during its lifetime within first week of contract
• Expanded a craft spirits company into 4 key metropolitan markets by optimizing operations management and
devising new sales and marketing strategies
Award: John Barleycorn Marketing Award
• Examined the best strategies to engage the targeted demographic through a comprehensive communications
strategy for Asian American social policy thinktank
AFTERSHOCK, Director, Retailer Relations, November 2014-April 2019
• Reduced marketing budget by 24% for entertainment production and publishing company, spearheaded North
American ambassador sales and marketing development team (40+ recruits) campaign in 15 regions
• Generated 36% increase in revenue by executing a successful B2B sales campaign involving 3K+ North American
accounts and partnership leads for licensing in France and Spain
• Developed strategies and tactics for marketing of 64 unique brands, including new product launches and
repositioning of existing products in the multiple retail locations and digital market
Award: Diamond Distributor Publisher of the Year 2018, PreviewsWorld Highlight
DAVE & BUSTERS, Marketing Coordinator, May 2013-November 2014
• Managed a 20+ person team responsible for all consumer-based initiatives, including advertising, public relations,
promotions, and sponsorships with national and regional brands like Make-A-Wish Foundation, Entercom, and Old
Dominion University
• Restructured marketing communications team to focus on higher-impact initiatives, cross-functional integration,
in-house events to drive traffic and set regional redem...
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